ModPop
Optimist
Hetfield
Guerrero
A brand building exercise with two long time collaborators Amani King and Tony Guerrero. The product was based on notions of Hot-rods and rock and roll in an idealized old school America. Thankfully the project transcended those foundations and never lost its ability to delight. Central to the design is the trademarked 3Click hinge. This was based on a mechanical design motion control trope the Ball Detent Index which gives the temples their distinct click as they open and close.
